The first is the QuietComfort 35, a wireless variant of the popular QuietComfort 25. The two are nearly identical, except now they are completely wireless and you get 20 hours of battery life with the Bluetooth enabled, or more if you choose to use a cable. The QuietComfort 35 is priced at $350.
Next is the QuietControl 30, which is a pair of wireless earphones that sit behind your neck. The QuietControl 30 is the first of its kind to feature adjustable noise cancellation, which lets you dial in just the right amount of isolation to suit your surroundings. Sure, you'd want it to be cranked up most of the time but if you need to be a bit more aware of your surroundings then you can now turn it down. The QC30 features 10 hours of battery life and are priced at $300.
The other two are SoundSport and SoundSport Plus, wireless earphones for sports use. They use a specialized version of Bose's StayHear+ eartips to lock them in place, and are sweat and water resistant. The SoundSport Plus differentiates itself by featuring a heart rate monitor built-in. The SoundSport and SoundSport Plus have 6 and 5 hours of battery life, and are priced at $149 and $199, respectively, in multiple colors.
0 on: " Bose has announced four new products today, two of which are noise-cancelling and two for sports wear."